Wins Prestigious 2010 International Truck of the Year Award
FOR IMMEDIATE RELEASE
ANGELES (Dec. 2, 2009) - The Volvo XC60 was named 2010 International
Truck of the Year today by the International Car of the Year (ICOTY)
jury. The award was given to Doug Speck, President and CEO of Volvo
Cars of North America, LLC at the Volvo display at the 2009 Los Angeles
Auto Show. The XC60 was chosen over 10 new crossovers, SUVs and trucks
by a distinguished panel of top automotive journalists.
ties a very pretty bow around what's been a truly amazing year for
Volvo," commented Speck. "The XC60 has not only been recognized by the
media but it's been extremely well received by our customers." The 2010
XC60 has helped VCNA earn six consecutive months of year-over-year
sales increases since June.
XC60 was chosen the winner from a panel of 19 automotive media from
around the U.S. and Canada representing top newspapers, magazines and
websites. The jurors must consider the ICOTY mission of "honoring
vehicles that reflect an emotional connection between car and consumer
lifestyles" when making their nominations. "The ICOTY awards are not
centered on power and performance," said Courtney Caldwell,
ICOTY's creator and executive producer. "It's about how cars reflect
our personalities, lifestyles and self image, an attitude most
consumers identify with."
approved by the ICOTY nominating committee, the awards jury then bases
their decision on a number of important criteria: The vehicle must be
new or substantially revised, it must be offered for sale to the
general public by the judging deadline of November 16, 2009, and may
not have been previously considered for the ICOTY Awards.
The International Truck of the
Year award marks the 20th
accolade the Volvo XC60 has received since sales began in Europe in
late 2008. The XC60 is the first vehicle to offer City Safety as
standard equipment. This unique Volvo technology can help the driver
avoid frontal collisions at low speed. If the driver is about to drive
into the rear of a vehicle and does not react in time, the XC60 will
apply the brakes by itself.
Cars of North America, LLC (VCNA), based in Rockleigh, NJ, is a
subsidiary of Volvo Car Corporation of Göteborg, Sweden. VCNA provides
marketing, sales, parts, service, technology and training support to
Volvo automobile retailers in the United States, and oversees Volvo
operations in Canada. To learn more visit http://www.volvocars.us/.
About ICOTY: The ICOTY Awards were founded and launched in 1997 by Courtney Caldwell, editor-in-chief of Road & Travel Magazine.The mission of the ICOTY Awards is to shed light on the emotional connection between cars and consumers. Awards are presented to automakers that most successfully achieve that goal through the design and marketing of their vehicles, and how well those vehicles reflect consumer lifestyles.
Safe and Secure Program
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The Volvo Safe + Secure Coverage Plan when purchasing a MY13, MY11, MY10 and MY09:
Benefit if Purchasing a MY12 or MY11 Vehicle
5 Years/50,000 miles of Warranty
5 Years/50,000 miles of Complimentary Factory Scheduled Maintenance
5 Years/50,000 miles of Wear & Tear Coverage
5 Years/Unlimited miles of Roadside Assistance
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